Updating your website
Before you jump in and enlist someone to re-build your website, give some thought to these tips to make the process a little easier...
- List what you like and don't like about your current site.
Give some thought to what you want the new site to look like and do. Find a few examples of sites you like to get ideas on things like pages/content, colours, layout and features.
Be specific - list things what you want the site TO DO.......eg capture people's email address for inclusion into a newsletter or subscription.....OR......sell your products online and allow people to purchase with a credit card.....OR.....display a video of your products ton the front page so visitors see it as soon as they visit the site.........OR.........I just want a basic site to display my services, some simple graphics and advertise my contact details.
- Have your content ready - any images or blocks of text for your pages in a Word doc or similar.
- Have some type of measuring system to let you know how many people come to your site and what they do while they are there.
Let the offline world know too. Advertise on your business cards, letterhead, stickers, cars, everywhere you can. Commit yourself to making this an integral part of your business - the web has developed beyond just simple websites. Give some thought to paid online advertising via Google Adwords. This will add immensely to the site's success.
- ..... and MOST IMPORTANT :) - Be nice to your web guy (or girl) - your biggest advantage is not that he (or she) can make your website look "pretty" or perform well, but that he (or she) is your information source to let you know of the latest developments in internet marketing, technologies, and trends that can make a good site a great site.
The list goes does on, and it's all about doing little things consistently Start with these tips, and your chances for speedy success will be great
WHAT DO I NEED?
If you have decided it's time for a website or want to update your existing site you will need:
a) a domain name - this is your website name eg www.yourcompany.com.au
There are choices available if you want to use .com , .com.au, .net, .net.au in your name.
b) an idea of what you want the site to look like ( find 2 or 3 sites you like )
c) an idea of what you want the site to do (eg display company info and services, sell products online, get people to sign up for a newsletter/special offer , provide a forum (if you are an information based), - the list is long.
d) to organize your content for pages including photos and text
HOW LONG DOES IT TAKE?
Naturally the time taken to complete a web site will vary according what you need it to do, and how much work is involved with images and content.
For most sites I suggest allowing 3 - 4 weeks from start to finish, providing all the necessary content is ready. From a creative view, the more time, the better, but for most brochure type sites, and ecommerce sites, this estimate is reasonable.
Contact me at email@example.com or on mobile ph. Brisbane 0421 901 639 for detailed information or a confidential chat about your online presence.
WHAT DOES A WEBSITE COST?
There are quite a few factors that are going to affect the ultimate cost of your web site. These factors include how many pages you are going to have, if you will sell products on your website, the graphic work involved, and how interactive your future web site will be.
A BASIC SITE
To give you a guide, a basic 10 - 15 page site these days should cost $2500 - $3000 using the ADOBE BUSINESS CATALYST Self Managed Web and Email Marketing System. This would suit a business where customers can view your services and products, research your company, view images and videos, and email you an enquiry. In addition, the owner of the site can also edit pages, manage customers, and produce email marketing newsletters/campaigns.
For most small businesses this is enough, and the website can also be added to later or upgraded as it pays for itself.
AN ECOMMERCE SITE
In addition to the above $, adding a facility to sell products online, track orders, and easily foster your long term relationships with customers, adding this to your website is around $1500-$2000.
SEO and GOOGLE
This is a optional element, and I can explain costs if required.
I WANT TO SELL ONLINE. WHAT DO I NEED?
To set up a shop online that sells your products you will need:
a) a domain ( as above)
b) a website that allows you to display your products details to a customer, and let's them add the item to their "shopping cart"
c) all your images, and content for your pages as well as the products you want to sell. If you have a number of products it may be possible to import a database list of your products directly into the shopping cart system, however there is usually a bit of tweaking needed - nothing difficult, just be aware.
d) a system which reports on customer details, order history and provides a way to market to your customers via email
e) a merchant account to accept online payments, a payment gateway to process the transactions, and a bank account to receive $$$$$
WHAT OTHER FEES ARE THERE?
Approx $38/month hosting costs on the ADOBE BUSINESS CATALYST SYSTEM.
If you are selling online and taking credit card payments, you will need:
a) a bank account where the money is deposited,
b) a payment gateway which is the company that processes the credit card transaction and
c) a merchant account which is enable you to accept online payments
Most of these will charge a flat fee and/or a % of each transaction.
Registration for domain names are usually for 12 or 24 months and vary from $20 - $100 depending on who you use to register your domain!
CAN I SEE A SAMPLE OF YOUR WORK?
Certainly - please visit my portfolio page by clicking here.
Here you will see a range of different styles of sites over a number of different industries.
CAN I EDIT THE WEBSITE MYSELF?
Sure. There are several ways to do this.....or you don't have to if you don't want to.